Because the headline caught my eye by succeeding in having that humourous cynical wit I so love.

Call me a liberal, a leftist, or even an anti-capitalist if you want - for once I don't mind -, but this doesn't really has anything to do with any of that; my total approval of this editorial is entirely based on - what do they call it - oh yes, common sense. Or fundamental ethical principles, maybe.

Plus, it has Michael Eisner's name in it.